Stop zero · Jones Road Beauty
Clean No-Makeup Makeup
It's Here: The NEW Bobbi Kit 6.0
A complete look in a bag, with five exclusives curated by Bobbi.
Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.
Shop now
Stop one · The odometer
Miles logged
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85,875 Reviews
Miracle Balm
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54,609 Reviews
What The Foundation
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1,724 Reviews
Your Skin Foundation Stick
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Free shipping on US orders over $55
Stop two · The sign
The world doesn't need more beauty products. It needs better beauty products.
Stop three · The counter
Your bathroom counter is full. Your confidence isn't.
You've spent hundreds on serums, primers, setting sprays, color correctors. You watch the tutorials. You follow the steps. And somehow you still don't feel like yourself when you look in the mirror.
You don't need another product. You need a different approach entirely.
The average woman uses 16 products before leaving the house. What if you needed three?
Wide Awake Brightening Concealer
Wide Awake Brightening Neutralizer
The Hero Kit
The Makeup Travel Kit 2.0
Lip Recharge
The Classic Lip
The Lip Pencil
The Statement Mascara
Stop four · Three stops
Do more with less. Minutes, not an hour.
A woman after using Jones Road's Face Pencil, Miracle Balm & Mascara from The 101 Set.
Stop five · One sentence
Clean, strategic, high-grade formulations that work on every skin type and tone —and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.
— Bobbi Brown, founder
Bobbi Brown left her namesake company in 2016 and is no longer affiliated or associated with the Bobbi Brown Cosmetics company or the Bobbi Brown branded products
Stop six · The letter
A Note from Our Founder
All of my endeavors start from my attempt to bridge the gap between What Is and What Could Be. I'm a person who is constantly taking mental notes, following the threads of my curiosity, asking questions. Four years ago, after I left Bobbi Brown Cosmetics, one of those questions was: Why can't I find makeup products that are both clean and high-performance- that don't sacrifice one for the other?
Jones Road was born from a search for something that didn't yet exist. Because it didn't exist, I had to create it. What I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.
It began with the need to create formulas for my own kit. And then it became something much bigger. Jones Road is a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally- and an evolution of how good makeup can actually feel (as well as look).
I'm excited and honored to share the results with you.
When I look back at how far we've come, I can so clearly see the woman who started Jones Road with a conviction and a lipstick. I'd spent 25 years building a beauty empire, and I walked away from it. Not because it wasn't successful — but because somewhere along the way, the industry lost the plot.
Beauty got complicated. Ten-step routines. Products that promise to make you look like someone else. Ingredients you can't pronounce. I watched women stand in front of mirrors feeling worse, not better. And I thought: this isn't what I signed up for.
So I started over. At 64. With a kitchen table, a handful of formulas, and one unshakable belief — that beauty should make you feel like yourself on your best day. Not filtered. Not corrected. Just you, glowing.
That's still what drives everything we do at Jones Road. We don't make products to sell you more products. We make products so you need fewer of them. Clean ingredients, simple routines, real results.
“I don't want women to look made up. I want them to look like themselves on a really, really good day.”Founder, Jones Road Beauty
Stop seven · The glow
The Glow That Could Only Come From An Expert
Get Bobbi’s reimagined Silky Highlighting Powder and more exclusives in her new kit.
Shop nowStop eight · The haters
5 Reasons Foundation Stick Haters Actually Love This One
Cakey. Heavy. Streaky. Every complaint about foundation sticks — solved.
4.85 stars · Based on 1724 Reviews
It Doesn't Feel Like You're Wearing Anything
Medium-to-full coverage that disappears the second it hits your skin. The creamy formula blends without dragging — never heavy, never cakey. Even the skeptics double-take.
Coverage Without The Cake
Buildable coverage that evens tone, covers redness, and softens dark spots — without flattening your features. Layer for more, leave it light for less. Even the skeptics love it.
100% of participants in a clinical study showed improvement...
100% of participants showed improvement in skin hydration for up to 8 hours. Long-wearing coverage that doesn't dry you out — it gives you a glow.
100% Agreed: It Doesn't Feel Cakey
In a consumer study, 100% agreed it feels weightless, doesn't feel cakey, covers redness, and makes skin look healthier. The complaint vocabulary doesn't apply here.
30 Shades For All Skin Tones
One for every skin tone. Take the quiz to match yours in 60 seconds. If we miss, we'll send the right one. That's our shade guarantee.
Dear Foundation Stick Haters —
I get it. I was one of you.
I'd watched women — including myself — give up on sticks entirely. They went back to cushions, tinted moisturizers, layered concealers. Anything but a stick. And honestly? Most of the time, the complaints were right.
What changed was simple. We stopped trying to make the format do what it wasn't built for. We took it back to skincare — rebuilt the texture from scratch around ceramides, squalane, and sodium hyaluronate, not around what kept the stick rigid on the shelf. Once we got the formula right, the format finally made sense again.
It's still a stick. It's just not the one you wrote off.
What I really wanted was a foundation that doesn't ask you to choose between coverage and comfort. Between looking like yourself and looking covered. Between fast and good. That's been the goal of everything we've made at Jones Road.
As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural — never cakey, never heavy.
Find your shadeStop nine · The collaboration
Meet Our Chief Blush Officer, Emily DiDonato
A new blush collaboration on a joyful shade. Discover it in the new Blushing Stick.
Nine Shades of Happy
Buildable color with a soft-sheen finish that always looks fresh and pretty.
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Shade Development
Emily and the JRB product team brainstormed and tested the shade range together. Over 50 rounds of shade matching to land on 9 universally flattering tones.
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Formula Obsession
A ceramide-rich base that felt like skincare was a must for Emily and Bobbi. If it didn't melt seamlessly into bare skin, it didn't make the cut.
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The Final Edit
Emily wore every shade for a full week before sign-off. Her rule: if she wouldn't reach for it every morning, it wasn't ready.
Why She Named It Joy
The result is Joy — natural, radiant, effortless. It looks like happiness on skin.
Works on cheeks and lips for a monochromatic, effortless look.
Sheer to full intensity without looking overdone or heavy. Using fingers or a brush, this highly blendable formula takes seconds to apply.
If you’re ready to ditch hard-to-blend blushes, this one’s for you. Blushing Stick is also perfect for those who want versatile makeup that looks natural and feels comfortable.
Shop Joy — $34
Stop ten · The shelf
Shop by Category
Eyes, face, tools and kits: pick the stop you need and leave the rest of the counter at home.
Stop eleven · The pillars
Better Beauty
No phthalates, sulfates, parabens, PEGs, cyclic silicones, EDTA, or BPA. (Among many others.) Jones Road actively monitors the domestic and global regulatory landscape where our products are sold to ensure formulas are safe, compliant, high quality and thoughtfully formulated.
Clean Slate
No phthalates, sulfates, parabens, PEGs, EDTA, or BPA. Because clean beauty is a no brainer.
Learn more
High Performance
The makeup equivalent of a swiss army knife. Easy, cool, multi-purpose products.
Learn more
From Bobbi
It began with the need to create formulas for her own kit.
Learn more
Your Perfect Shade Match
Take our quizzes to find the ideal shades for you.
Find your shade
Stop twelve · The map
Stop by
Stop by to find your perfect shades, try out our products for yourself, meet with a Jones Road makeup artist, and more.
*Store hours are subject to change due to holidays
Montclair
111 Grove St, Montclair, NJ 07042
Monday-Saturday: 10am-6pm
Sunday: 11am-5pm
montclair@jonesroadbeauty.comGreenwich Village
37 Greenwich Ave, New York, NY 10014
Monday-Saturday: 10am-7pm
Sunday: 11am-6pm
greenwichvillage@jonesroadbeauty.comEast Hampton
55 Main Shopping Cove, 55 Main St, Suite 2, East Hampton, NY 11937
easthampton@jonesroadbeauty.comPalm Beach
We are relocating to a temporary space located at: 114 N County Rd, Palm Beach, FL 33480
Monday-Thursday: 10am-5pm
Friday-Saturday: 10am-6pm
Sunday: 11am-4pm
palmbeach@jonesroadbeauty.comChicago
1655 N Damen Ave, Chicago, IL 60647
Williamsburg
101 Metropolitan Ave, Brooklyn, NY 11249
Monday-Friday: 11am-6pm
Saturday: 10am-6pm
williamsburg@jonesroadbeauty.comCobble Hill
195 Pacific Street, Brooklyn, NY 11201
cobblehill@jonesroadbeauty.comUpper East Side
1071 Madison Ave, New York, NY 10028
uppereastside@jonesroadbeauty.comAustin
1714b S Congress Ave, Austin, TX 78704
austin@jonesroadbeauty.comDallas
3230 Knox St, Suite 100, Dallas, TX 75205
dallas@jonesroadbeauty.comChestnut Hill
27 Boylston St, Suite 225 Chestnut Hill, MA 02467
chestnuthill@jonesroadbeauty.comNashville
2306 12th Ave South Nashville, TN 37204
nashville@jonesroadbeauty.comSeaport
61 Pier 4 Blvd Seaport, Boston MA 02210
Monday–Saturday: 11am–7pm
seaport@jonesroadbeauty.comCharleston
322 King St, Charleston, SC
charleston@jonesroadbeauty.comSanta Monica
1406 Montana Ave, Santa Monica, CA 90403
santamonica@jonesroadbeauty.comAtlanta
3065 Peachtree Rd. NE - Suite B212 Buckhead Village, Atlanta, GA 30305
Sunday: 12pm-6pm
atlanta@jonesroadbeauty.comPalo Alto
180 El Camino Real, Space #1155 Stanford Shopping Center, Palo Alto, CA 94304
paloalto@jonesroadbeauty.comNewport Beach
203 Newport Center Dr., Space #1089 Fashion Island, Newport Beach, CA 92660
Monday–Saturday: 10am–8pm
newportbeach@jonesroadbeauty.comSan Diego
4545 La Jolla Village Suite E-25, University Town Center, San Diego, CA 92122
sandiego@jonesroadbeauty.comCharlotte
6800 Phillips Pl Ct, SPACE 6800B Charlotte, NC 28210
Sunday: 12 – 5pm
charlotte@jonesroadbeauty.comGeorgetown
3207 M Street NW, Washington DC 20007
georgetown@jonesroadbeauty.com
Stop thirteen · The shortcut
One tin. Thirty seconds.
One tin. Moisturizer, primer, highlighter, and a wash of color that makes you look like you just came back from the best vacation of your life. Dab it on your cheeks, lips, eyelids. Use your fingers. Takes 30 seconds.
Rated 4.3/5 12,400+ reviews
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15 shades
15 shades — from porcelain to rich espresso
View En Route -
Clean
Clean, skin-loving ingredients. No junk.
View The Market Tote -
Fingers only
30-second application. Fingers only. No tools needed.
View Miracle Balm
Stop fourteen · The diary
Learn more
Stay up to date about product launches, makeup tips, and all things Jones Road
Stop fifteen · The passengers
What People Are Saying
“I don't really use foundation, I use a CC cream… it beautifully blended right in… covered my red spots and dark spots perfectly.”
Michelle G. · Beige
“Love the texture and how it looked on my skin. Natural. Really loved having the brush, made applying flawless. And the magnetic top to the foundation stick is perfection!”
Shari S. · Light
“I am having a Goldilocks' moment with the new Foundation Stick. It's perfect! … the happy medium… just the right amount of coverage.”
Tina J. · Medium
“Works on many skin tones”
Tammy A. · Verified Buyer
“Luxe, easy to apply, and pretty”
Tracey K. · Verified Buyer
“I've been a makeup artist for 20 years and I use this on every single client. Nothing else gives that lit-from-within glow without looking like product.”
Sarah L. · MUA, Los Angeles
Stop sixteen · The way back
What's your return policy?
We offer free returns within 30 days of purchase. We want you to love what you buy. If it's not right, send it back. No questions asked.
Stop seventeen · Good things to know
Good things to know
- Who is Jones Road for?
- Everyone. Every age, every skin tone, every skill level. But if we're being honest, our community skews toward women who are tired of 12-step routines and products that promise to make them look like someone else. If you want to look like you on a great day, you're in the right place.
- What does "clean beauty" mean to you?
- It means we don't use ingredients we wouldn't put on our own skin. No parabens, no sulfates, no phthalates, no synthetic fragrances. Every ingredient has a purpose. We formulate with intention, not trends.
- How do I choose my shade?
- Miracle Balm is very forgiving. Most shades work across a range of skin tones because it's sheer. If you're between shades, go with the one that's closer to your natural skin tone. You can also take our shade quiz for a personalized recommendation.
- How is this different from tinted moisturizer?
- Miracle Balm is more versatile. It's not just for your face. Use it on cheeks, lips, eyelids, collarbones. It gives a natural, dewy finish without the slippery feel of most tinted moisturizers. Think of it as a one-product glow.
- Why did Bobbi leave her previous company?
- After 25 years, the brand she built had evolved beyond her original vision. She wanted to get back to the basics: simple, clean products that make people feel confident without a complicated routine. Jones Road is that vision, unfiltered.
- Will it feel heavy or cakey on my skin?
- No — that's the whole point. Your Skin is as lightweight as a fuller-coverage foundation can get. 100% of users in our consumer study agreed it never felt heavy or cakey.
- Does "fuller coverage" mean it'll look like I'm wearing a lot of makeup?
- Not at all. It covers what you want covered — dark spots, redness, uneven tone — and still looks completely natural. Like a really great skin day, not a full face.
- How is this different from What The Foundation or Just Enough Tinted Moisturizer?
- Your Skin is our highest-coverage option — built for days when you want more. What The Foundation is lighter and more skin-like. Just Enough is sheer, glow-first coverage. Same effortless feel, different levels.
- Does Blushing Stick contain shimmer?
- Blushing Stick does not contain any shimmer. They provide buildable color with a soft-sheen finish.
- What brush works best with Blushing Stick?
- Blushing Stick can be applied to the face using your fingers, but if you prefer using a brush, we recommend our Everything Brush.
- Can Blushing Stick be applied to the lips?
- Yes, Blushing Stick is made to be used on both cheeks and lips — we love using one shade on both to create a cohesive look, or it looks just beautiful if you choose to mix and match tones. Apply it directly to the lips for nourishment and a buttery tint of color.
- Is Blushing Stick safe for sensitive skin?
- Yes, Blushing Stick is safe for sensitive skin and is dermatologist tested.
- Will it crease or settle into lines?
- No. The creamy formula stays put without settling into fine lines or sitting on texture. Skin moisture climbs +29% at 2 hours — you stay smooth all day, not dry.
Final stop · Home
The return to you starts here.
Less product. More you. The way beauty was always meant to be.
Real coverage. Weightless feel. 30 shades built for real skin.
