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Jones Road Beauty
Sponsored · Exhibit 01 · Wide Awake Concealer
Tired eyes don't get a vote on your morning.
Wide Awake Brightening Concealer gives medium-to-full buildable coverage and brightens, so eyes look wide awake for up to 8 hours. Lightweight and hydrating, never heavy, cakey, or dry. Rated 4.59 from 71 reviews.
Pick your shade and wake the whole face up.
8 hours
up to, for eyes that look wide awake
JONESROADBEAUTY.COM
Eyes that look wide awake
Jones Road Beauty
Sponsored · Exhibit 02 · Cancel The Circles
Dark circles that laugh at your concealer?
Wide Awake Brightening Neutralizer uses peachy and pinky tones to cancel even the most stubborn dark circles. It layers perfectly under concealer for a seamless, skin-true finish. Rated 4.64 from 61 reviews.
Neutralize first. Conceal second.
Cancel the circles first
JONESROADBEAUTY.COM
Color-correct dark circles
Jones Road Beauty
Sponsored · Exhibit 03 · Foundation Stick Menu
Fuller coverage that doesn't feel like fuller coverage.
Your Skin Foundation Stick is as lightweight as a fuller-coverage foundation can get. In our consumer study, 100% of users agreed it never felt heavy or cakey. One for every skin tone, so you can match yours.
Take the quiz and find your shade.
Claim to confirm with brand: Claim to confirm with brand
Full coverage, zero heaviness
Your Skin Foundation Stick
JONESROADBEAUTY.COM
Foundation that never feels heavy
Jones Road Beauty
Sponsored · Exhibit 04 · Palette Free Shipping
One palette. Tint, blush, highlighter.
Miracle Balm Palette 2.0 is a trio of Miracle Balm shades designed for every need. Use them as all over tints, blushes and highlighters, with your finger or a brush. Free shipping on US orders over $55.
Add the palette. Free shipping starts over $55.
Trio of Miracle Balm shades
Miracle Balm Palette 2.0, $34
JONESROADBEAUTY.COM
Miracle Balm Palette 2.0
Jones Road Beauty
Sponsored · Exhibit 05 · Lip Lineup Collage
Three ways to wear lips, free from sulfates, parabens, and phthalates.
Lip Recharge, The Classic Lip and The Lip Pencil sit side by side in the Jones Road lineup. It is all clean no-makeup makeup, free from sulfates, parabens, and phthalates, with peppermint lip gloss and more clean beauty to pick from.
Choose your lip, keep the routine simple.
Lip Recharge
The Classic Lip
The Lip Pencil
Pick your lip
Clean no-makeup makeup
JONESROADBEAUTY.COM
The Jones Road lip lineup
Jones Road Beauty
Sponsored · Exhibit 06 · Minimalist Mascara Chips
Definition without the drama.
Minimalist Defining Mascara gives your lashes natural long-lasting definition without the drama. It builds fullness and length with a non-clumping, non-smudging, conditioning formula and a flexible, controllable wand for the smallest lashes.
Clean no-makeup makeup, lashes included.
JONESROADBEAUTY.COM
Mascara without the drama
Jones Road Beauty
Sponsored · Native 01 · Busy Morning Notes
16 products before you leave the house?
The average woman uses 16 products before leaving the house. What if you needed three? Just Enough Tinted Moisturizer comes in 16 flexible shades, perfect for busy mornings, bare-skin days, or anytime you want to look fresh without the fuss.
Do more with less. Minutes, not an hour.
Notes
My three-product morning
JONESROADBEAUTY.COM
Tinted moisturizer, 16 shades
Jones Road Beauty
Sponsored · Native 02 · Shade Chat Thread
Which foundation shade do I even pick online?
One for every skin tone. Take the quiz to match yours in 60 seconds. If we miss, we'll send the right one. That's our shade guarantee on Your Skin Foundation Stick. Easy returns within 30 days, too.
Match first. Shop second.
Jones Road
Wrong shade? We'll fix it
Take the quiz. Match yours in 60 seconds.
And if you miss? We'll send the right one.
JONESROADBEAUTY.COM
Take the shade quiz
Jones Road Beauty
Sponsored · Native 03 · Under-Eye Poll
Poll: concealer or neutralizer for your dark circles?
Wide Awake Brightening Concealer brightens. Wide Awake Brightening Neutralizer color-corrects and brightens. Both give medium-to-full buildable coverage for eyes that look wide awake for up to 8 hours. The neutralizer layers perfectly under concealer.
Vote with your under-eyes.
Concealer or Neutralizer?
JONESROADBEAUTY.COM
Concealer vs. Neutralizer
Jones Road Beauty
Sponsored · Native 04 · Great Skin Day Roll
Saved to the camera roll: a great skin day.
What The Foundation is the tinted moisture balm meets foundation that women are saying is unlike anything they've tried. Over 36,000 5-star reviews and counting. It's your skin on a great skin day, every day.
Every day can be a great skin day.
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Your skin on a great day
JONESROADBEAUTY.COM
Over 36,000 5-star reviews
Jones Road Beauty
Sponsored · Native 05 · Bag Packing List
Packing list: one full look in a bag.
Bobbi's exclusive edit for the season: a full look in a bag. Each kit arrives shade-matched for you. Pick Bare or Joy, then finish with Pitch Black or Rich Brown Statement Mascara. Inside, The Lip Crayon and the Silky Highlighting Powder.
Day or night, it's already in the bag.
Notes
Pick Bare or Joy
JONESROADBEAUTY.COM
A full look in a bag
Jones Road Beauty
Sponsored · Meme 01 · Shade Guess Drake
Guessing your shade online is so last season.
One for every skin tone. Take the quiz to match yours in 60 seconds. If we miss, we'll send the right one. That's our shade guarantee on What The Foundation. Free exchanges within 45 days, too.
Take the quiz. Skip the guess.
Shade quiz beats guessing
Guessing your foundation shade
Quiz in 60 seconds plus a shade guarantee
JONESROADBEAUTY.COM
Find your foundation shade
Jones Road Beauty
Sponsored · Meme 02 · Neutralizer Distraction
Your concealer, meet your new best friend.
Wide Awake Brightening Neutralizer has peachy and pinky tones that cancel even the most stubborn dark circles, then layers perfectly under concealer. Medium-to-full buildable coverage for eyes that look wide awake for up to 8 hours.
Same concealer, better under-eyes.
Tempted by the Neutralizer
Wide Awake Neutralizer
Me and my dark circles
Piling on more concealer
JONESROADBEAUTY.COM
Neutralizer under concealer
Jones Road Beauty
Sponsored · Meme 03 · Mascara Shade Choice
Pitch Black or Rich Brown? Take your time.
Inside The Bobbi Kit 6.0, you pick Pitch Black or Rich Brown Statement Mascara. Each kit arrives shade-matched for you; simply pick from Bare or Joy to best suit your preferences.
Both buttons are good ones.
Pitch Black or Rich Brown?
Pitch Black
Rich Brown
Me choosing my Statement Mascara
JONESROADBEAUTY.COM
Pick your mascara shade
Jones Road Beauty
Sponsored · Meme 04 · Clean Mascara Plan
A clean mascara that meets the pickiest standards.
We thought a clean mascara that met the pickiest makeup-artist standards was impossible. It's not. Minimalist Defining Mascara gives lashes natural long-lasting definition, without the drama, in a non-clumping, non-smudging formula.
Clean, defined, drama-free.
Clean mascara, minus the drama
Find a clean mascara
Natural, long-lasting definition
Without the drama
Without the drama
JONESROADBEAUTY.COM
A clean mascara, finally
Jones Road Beauty
Sponsored · Meme 05 · Doge Foundation Stick
Heavy and cakey, meet fuller coverage that isn't.
Your Skin is as lightweight as a fuller-coverage foundation can get. 100% of users in our consumer study agreed it never felt heavy or cakey. The creamy formula stays put without settling into fine lines or sitting on texture.
Your Skin Foundation Stick, no heaviness.
Claim to confirm with brand: Claim to confirm with brand
Strong coverage, weightless feel
Your Skin Foundation Stick: fuller coverage, never cakey
Foundation that feels heavy and cakey
JONESROADBEAUTY.COM
Lightweight fuller coverage
Jones Road Beauty
Sponsored · Meme 06 · Routine Upgrade
Beauty got complicated. Jones Road starts simple.
Somewhere along the way, beauty got complicated. 12-step routines. Ingredients you can't pronounce. That's why Jones Road exists. Start with Miracle Balm: clean ingredients and free returns within 30 days.
Fewer steps. Same you.
Skip the twelve steps
A 12-step routine
Miracle Balm and clean ingredients
JONESROADBEAUTY.COM
Miracle Balm, clean ingredients
Jones Road Beauty
Sponsored · Meme 07 · Return Policy Sign
Hot take: a return window beats a shade guess.
We offer free returns within 30 days of purchase. We want you to love what you buy. If it's not right, send it back. Add free exchanges within 45 days on What The Foundation, and trying a new shade stops being a gamble.
Try it. Love it or send it back.
30 days beats guessing
Free returns within 30 days beat guessing your shade
JONESROADBEAUTY.COM
Free returns within 30 days
Photography and product names belong to Jones Road Beauty. Every ad lands on a page in this package. Memes use real, recognizable templates with Jones Road Beauty product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.